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Jim D. Heys

Senior Vice President

Jim Heys is a Senior Vice President of STEWART and PARTNERS specializing in ethnographic research and its application toward the development of new products, services and brand experiences. He has more than 16 years of experience in the development and interpretation of various brand factors and their implications for brand positioning, brand identity, brand architecture, naming and communications.

Mr. Heys focuses on message-driven design and has assisted numerous organizations in clarifying and amplifying their core messages to target audiences. He has managed numerous comprehensive identity programs and strategic branding initiatives helping clients launch new brands, reposition existing brands or unify their brands during a merger or acquisition for clients including AT&T, Bristol-Myers Squibb, Dupont, Emerson, Honda, Imation, and the U.S. Library of Congress.

Jim began his career in communication design and brand strategy development for Fleishman-Hillard International, a leading global communications firm. As a senior vice president and partner he directed the firm’s visual branding capability and also led multi-disciplinary teams in the development of investor communications, annual reports, identity development and branding initiatives. Most recently with global design consultancy IDEO, Jim specialized in applying user-centered research toward the development of service design innovations.

National industry awards, including PRWeek’s branding campaign of the year, have honored Mr. Heys’ work. His brand identity and positioning strategies have been recognized by the PRSA and he has also received recognition from Financial World magazine, Graphis magazine, Print magazine, the American Institute of Graphic Arts, and Chief Information Officer (CIO) for his communication design work.

Mr. Heys holds a Masters degree from the Institute of Design (Chicago) a graduate school of design, a program dedicated to advancing the methods and practice of human-centered innovation. Jim also holds a Bachelor of Fine Arts degree from the University of Nebraska. He resides in St. Louis, Missouri with his wife Susan.