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Christopher J. Moessner

Partner

Christopher Moessner is a leading strategic advisor to both corporate executives and government program managers. He has more than 20 years of experience using market research data to develop and implement corporate and government communications programs, branding and positioning initiatives and youth-oriented marketing and pro-social programs.

As a branding and communications development expert, Mr. Moessner advises a full range of for-profit and not-for-profit organizations through the use of market research studies. The quest: to extract and understand the attitudes, perceptions and behaviors of an array of target audiences. These have included the general public, members of the military, employees and, as a specialist in the youth market, young people ranging in age from preschoolers to college-age.

Mr. Moessner has successfully directed more than 500 separate studies and has played a key role in communications campaigns for many Fortune 100 companies. The sectors in which he's counseled a host of U.S. and multinational corporations include consumer products, information technology, public health and telecommunications. He's also assisted several foundations looking to improve the lives of their members and the general public.

Versatile in his approach, Mr. Moessner is adept in a broad range of research methodologies. These include Internet, email and postal mail surveys, advertising assessment, radio and television listening patterns, communications strategy development and evaluation, values laddering, professional and organizational membership surveys and consumer market research. He's been among the innovators developing new online community research panels designed to improve the depth of information among youth and young adult audiences.

He has conducted focus groups and/or written the analysis of results on a wide variety of topics, among them: communications strategy, corporate image, and recruitment and retention strategies for the U.S. Military -- including a series of in-depth studies among teens and tweens. Additionally, Mr. Moessner's flagship client, The National Crime Prevention Council, has employed Mr. Moessner to conduct research and develop communications strategies for five separate campaigns aimed at teens, parents, children, first responders and elite stakeholders in the crime prevention arena. Other marquee engagements have included advising The National Archives Presidential Libraries public marketing program, working with The Department of Justice Youth programs to reduce crime and drug use, and providing insights on AED/USAID's Emergency Food Assessment program.

During his career, Mr. Moessner has served in senior positions at Wirthlin Worldwide and Harris Interactive, both highly respected market research and public polling firms.

As the son of a career U.S. Navy pilot, Chris has been lucky enough to live in all four corners of the United States, as well as a number of the fly-over states. He has a great appreciation and curiosity for how people think and how they make decisions. Chris holds undergraduate degrees in both Sociology and Marketing from Roanoke College. He lives in Woodbridge, Virginia, with his wife Julie and their teenage daughters, Kirsten and Emily.