Strategic Planning

At STEWART and PARTNERS, we believe that the best strategies are ones that have been heavily influenced by listening closely to the target audience. We use a number of proven and practical tools that have helped our clients craft more persuasive communications messages and long-term business plans.

Our Approach

As simple as it sounds, answering just a few key questions can help you better frame your business planning task:

Who is the key audience you are trying to read?
What do you want your audiences to do with the information you give them? Are you asking them to change the way they think or behave?
What is the relative context in which they are making these decisions? What life situations are they facing as they form their opinion about you/your organization?
Who is the competition? Do not leave any stones unturned as your evaluate the competitive landscape.
How do you define success? And how are you measuring it?

Key Experience

The partners at STEWART and PARTNERS have enabled clients – across multiple industries – to achieve those successes. We’ve helped assess current business opportunities and messaging strategies, developed new products and provided strategic advice regarding employee management and human resources issues. Some examples include:

Assisting a major insurance company in developing a community action program to change the way that youth, parents and emergency management organizations work together to reduce crime in the community
Working with a major credit card company’s human resources department to more effectively manage corporate image and corporate culture, both internally and externally
Conducting full brand and product assessment for a major furniture manufacturer to better understand its footing among retailers and design consultants and identify new product growth opportunities for the future
Providing strategic advice to a major industry association to improve attitudes toward the industry and drawing more college graduates into industry management positions

Talking Points

Why STEWART and PARTNERS for publicity polls and thought leadership research?

Several of the founding partners were previously the top research executives for major PR firms and have a deep understanding how research and communications intersect.
A commitment to do more than just conduct the survey and hand you the data, we will partner with your communications team to maximize your rollout strategy (and therefore your total ROI).
STEWART and PARTNERS will post your survey results on the home page of its website, giving your organization another important channel for releasing the findings and gaining exposure to important audiences.

Message Development