Message Development

STEWART and PARTNERS is a communications research firm. Message development is the bread-and-butter of what we do.

From brand positioning to public affairs campaigns, the most common request from our clients is to help them tell their story in a way that's understandable, distinct, memorable, and -most of all - compelling.

Our Approach

The message development process is different for each client, but typically involves some combination of the following:

Exploratory research to develop an initial set of messages
Testing a wide range of potential messages to narrow the field and identify those that are most effective
Fine-tuning specific language to maximize impact; understanding the strengths and weaknesses of a message in order to make small adjustments
Testing ad mock-ups or other creative concepts to determine how best to tell the story with words and visuals
Working with communications teams to finalize core message platforms, talking points, and other communications materials

Research Methods

Since each situation is different, we provide customized research solutions that match our clients' needs, timeline, and budget. This means we consider a variety of research methods in order to develop the possible approach, including: